Da Nang’s tourism industry is rapidly embracing digital transformation to meet global trends and evolving customer needs. Nguyễn Đức Quỳnh, Chairman of the Da Nang Hotel Association, emphasized that AI and digital technologies are revolutionizing the sector, helping businesses understand customer behavior and preferences. He made these remarks at the first-ever HORECFEX Vietnam 2024, which showcased innovative technologies for hospitality and tourism management.

Quỳnh highlighted how resorts like Furama in Da Nang have introduced AI applications, such as service robots, to enhance guest experiences. Meanwhile, experts at the forum advised local travel agencies to focus on data-driven strategies and adapt to emerging markets to stay competitive in the global tourism scene.

Healthcare tourism is also gaining traction, with hospitals in Da Nang partnering with travel agencies to offer medical services to foreign visitors. Dr. Lê Thị Minh Thuý from Hospital No. 199 said the hospital is providing high-tech medical treatments at affordable prices, particularly for expats and tourists.

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