The HCMC International Exhibition of Food & Beverages III – 2024, known as FOODEX 2024, attracted over 15,000 visitors from more than 15 countries and territories, alongside numerous local Vietnamese trade and retail attendees. Held from May 15-18 at the Saigon Exhibition and Convention Center, the event covered 8,000 square meters and featured more than 400 exhibitors and 500 domestic and international booths. FOODEX 2024 showcased a variety of emerging trends and business ideas, ranging from innovative foods to new packaging formats and twists on classic beverages, such as flavored milk tea in convenient, instant formats. Health-focused products were a clear highlight, reflecting the global trend towards healthy living. Exhibitors catered to the rising demand for wellness-boosting products, offering items like Vietnamese organic coffee and traditional tonics like bird’s nest. Evelyn Nguyen, sales assistant at Gwell Global Co. Ltd., a Japanese nuts company, introduced their health-conscious products: “Our nuts are low-sodium and healthy, very popular among many health-conscious people. We sell our products online on sites like Lazada and Shopee, and through business channels like hospitals and the healthcare sector. Hospitals appreciate our healthy products and convenient packaging, which makes it easy for patients to snack.” Nguyen highlighted the versatility.