Ninh Thuan, a central coastal province, is making strategic efforts to capitalize on its rich cultural heritage to attract more tourists. Home to two national relic sites and numerous historical landmarks, the province is positioning itself as a must-visit destination for cultural tourism enthusiasts.

With unique attractions like the Cham pottery-making art and the “Don Ca Tai Tu” folk music—both recognized by UNESCO—Ninh Thuan offers tourists a deep dive into local traditions. The province is also renowned for its vibrant festivals, including the Kate Festival and Whale Worship Festival, which draw visitors eager to experience authentic local customs.

To sustain growth, the province has developed new tourism packages connecting historical sites with traditional craft villages. Recent developments like the pedestrian street in Phan Rang-Thap Cham city, which showcases Cham and Raglai communities' art and culture, have further enhanced the tourism experience.

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