Amazon Global Selling is strengthening its support for Vietnamese businesses, helping them seize international opportunities through cross-border e-commerce. With global e-commerce sales expected to hit US$8 trillion by 2027, Amazon CEO Gijae Seong highlighted the significant potential for Vietnam’s small and micro enterprises to tap into this growth. These businesses contributed 26 percent to the country’s US$3.4 billion B2C e-commerce exports in 2023.

The number of products sold by Vietnamese sellers on Amazon has surged by over 300 percent, with top categories like Health & Personal Care, Home, and Kitchen seeing impressive growth. Amazon's newly introduced AI tool, Amelia, is designed to help sellers expand globally and build their brands effectively.

Looking ahead, Amazon Global Selling Vietnam aims to enhance cross-border e-commerce capabilities for Vietnamese sellers, empowering them to strengthen their global presence. The initiative, guided by the mantra “Accelerate. Expand. Achieve Success,” reaffirms Amazon’s commitment to driving growth and international recognition of "Made-in-Vietnam" products.